Frequently Asked Questions

1) What are the elements (15) of the 2014 data center transformation solutions?
  1. Facility Infrastructure
  2. Energy Efficiency
  3. Computer hardware
  4. Cloud Internal/External
  5. Disaster Recovery
  6. Co-Location
  7. Migration/Relocation
  8. Computer Software
  9. Modularity/Scalability/Reliability
  10. Communication/Network
  11. Service Level Agreements
  12. Personnel
  13. Capex vs. Lease/Opex
  14. Containers
  15. Government
2) What are the key facility infrastructure components involved in a data center project?
  1. Architectural
  2. Civil
  3. Electrical
  4. Fire Protection (EPO Code Change)
  5. Mechanical – CFD Models
  6. Security
  7. Site
  8. Structural
  9. Geographic Regional considerations…  i.e. southwest hurricanes, west earthquakes, etc.
3) What energy efficiency measures should be considered during a new or renovated data center project?
  1. ASHRAE 9.9 – Higher Inlet Temperatures
  2. Why pay for electrical consumption for mechanical cooling?
  3. CFD Models
  4. Heat Wheel
  5. 400v AC/DC
  6. DCIM
  7. Virtualization of services
  8. Higher efficiency computer equipment
  9. March 14, 2014 – Federal data center efficiency legislation passes US House of Representatives.
4) What is the latest with regards to LEED certification?

LEED – New data center guidelines

  1. Written to save “dollars” and be more green.
  2. Office of Management and Budget to create a strategy.
  3. DOE and EPA to study server and data center efficiency trends.
  4. New “data center energy practitioner program”.
  5. New “metrics”.
5) In the overall IT Program developed for a data center project, how does computer hardware factor into the equation?
  1. Higher Efficiency
  2. “Flash” storage announcements
  3. Virtualization
  4. High performance computing impacts.
  5. Scalability/Modularity
6) In the overall data center “Hybrid” solution, what are the Cloud alternatives/impacts that should be considered?
  1. Managed services
  2. Internal vs. external
  3. Migration to the cloud
  4. Impact of returns
  5. Moves/adds/changes
  6. Trouble shooting
  7. True “partner” of equal financial stability – San Diego 2013 cloud provider “30 day notice to vacate”
  8. Downtime: Who Pays?
  9. Security Breach: Who Pays?
  10. Terms and conditions (Legal Beagles!!!) 2014+
7) How does disaster recovery play into my overall data center solution?
  1. Hot or cold
  2. Recovery time
  3. Internal disaster recovery data centers vs. external “leased” disaster recovery centers
  4. Lease terms and conditions for availability
  5. Government regulations for uptime – banking/healthcare/etc.
8) What are key considerations when looking at co-location as an option?
  1. Leased data center constructed space
  2. Capex schedule of delivery minimized
  3. ROI – see total cost of ownership – 3+?
  4. Other tenants? – Impact of security
  5. Downtime: Who pays?
  6. Security Breach: Who pays?
  7. Terms and conditions (Legal Beagles 2014!!!)
  8. Senator Menendez – New Jersey sponsoring new legislation 2014
  9. True “partner” of equal financial stability
9) How does migration/relocation factor into my overall data center consideration program?
  1. Move existing or buy/lease new?
  2. Asset swap outs
  3. General hardware life cycle ± 3-4 years?
  4. Maximize uptime
  5. Multiple phases
  6. Consolidation strategies
  7. Physical cost vs. planning costs
  8. Impacts of the network
10) How does computer software impact my overall data center strategy?
  1. Large scale corporate “procurement” effort to leverage one (1) massive licensing agreement vs. “two hundred” division licenses
  2. Single point of failure considerations vs. mirroring
  3. Impacts of hardware platforms
  4. Downtime
11) Is modularity/scalability/reliability important when planning a new data center project and what should I be considering during the program stage of the project?
  1. Optimization of the 2014 data center transformation
    • - Computer hardware
    • - Computer software
    • - Telecommunication (network)
    • - Facilities
    • - Service level agreements
    • Scale with growth!
  2. Defray CAPEX dollars until needed across the board
  3. Scale without interruption
  4. Reliability transformation
12) Is communications/network a key consideration in planning for a new data center and if so, what questions should I be asking my IT team?
  1. Redundant / isolated paths?
  2. Multiple carriers
  3. Data breach?  Who pays?
  4. Data security?  Who is responsible?
  5. The power of the cloud – iPhone® 5S – WOW!!
  6. Impact of network loss
13) How does service level agreement’s impact my data center plan?
  1. Internal vs. external (client) based
  2. Government imposed guidelines/performance (i.e. HIPPA, etc.)
  3. Co-Location / Cloud – 2014 transformation – fine print – who pays? – how much? – damages (Legal Beagles 2014!!)
  4. What does 99.999 availability mean to me when “I go down?”
  5. Moves/adds/changes without interruption!
14) Does personnel play into IT/data center strategy and what are key elements to consider?
  1. Employee vs. contract personnel
  2. Mr. Snowden contract person?  Who is liable?
  3. Client worldwide – “as the world turns” personnel solution – United States/Europe/Singapore – payback 18 months
  4. Efficiency metrics
  5. Data Breaches?
15) What should I consider when weighing Capex vs. Opex solutions?
  1. Build new – capex + schedule
  2. Build new option – now can opex + schedule
  3. Cloud / Co-location opex
  4. 2008-2014 economic crises worldwide – minimize capex
  5. Risk??  2014 and Beyond
  6. Internal co-location
16) How do containers factor into my overall solution?
  1. Portable
  2. Speed of delivery?
  3. Local zoning regulations regarding deployment of permanent structure?
  4. Pre-fabricated structure compliance with local building codes / approvals
  5. Work flow
  6. Saves building addition
  7. Government exempt
17) What is the impact of the new government legislation pending?
  1. The new “data center energy efficiency” (March 2014) and Senator Menendez  Initiative
  2. The cost and liability of data infringement
  3. Worldwide government are experiencing the impacts of data processing issues
  4. Currently US regulations exist for banking, healthcare, financial etc.
18) What is causing the 2014 data center transformation?
  1. Worldwide economic downturn from 2008 – 2014 to conserve capex spending – do more for less.
  2. The availability of the emerging co-location / cloud / container / disaster recovery strategies.
  3. The maturation of the total cost of ownership models (15 elements) revealing a “hybrid” solution (in many cases) that optimize return on investment while balancing risk (warning: risk models evolving 2014+).
  4. Improve the “quarterly bottom line” at all costs.
  5. In the private sectors, focus on the short term stock appreciation, is in many cases, priority one.
19) Define “total cost of ownership”?
  1. Total cost of ownership for data center solution includes the “fifteen (15) elements”:
    • - Year 1 capex costs
    • - Year 1 maintenance costs
    • - Year 1 opex (lease costs)
    • - Projected annual capex/maintenance/opex costs
      vs.
    • - Security/liability/downtime risks
  2. Different model in the 2014 data center transformation solution from the historic:
    • - Data center facility solution only vision
  3. Should I minimize capex investment at all costs?
  4. Should I entertain corporate / university / healthcare / institutional risks based on probability?
  5. Should I develop an “internal” opex solution?
  6. How do I assess “risk” in the total cost of ownership “model”?
  7. If I am a CIO, do I maximize opex, maximize risk, and look for a career change???
  8. The vision is comprehensive.
20) What are my considerations when comparing Capex/Opex/SLA’s/Penalties?
  1. CAPEX – Capital dollar expenditures that are subject to various lease depreciation “cost expenditure” per year.  Their depreciation schedules vary typically from five (5) to twenty (20) years.  Use the example of $10,000,000 cost that is depreciated over ten (10) years.  The result $1,000,000 expense per year plus $9,000,000 non-use of capital.
  2. OPEX – Operating dollar expenditures that can be reduced from the bottom line each year!  The advantage is that no long term capital is tied up.  Therefore, in the case we cited in #1 above, if the opex cost was even $2,900,000 per year, the money is expensed and the capital not tied up.
  3. SLA’s – Service level agreements dictate, in many instances, the end result data processing uptime criteria and the corresponding penalties associated with non-performance.  These SLA terms and conditions are drastically transforming in 2014 both internally and externally (cloud / co-location / disaster recovery) etc.
  4. Penalties – Usually monetary in nature to compensate for:
    • - Downtime
    • - Business impact (evolving 2014)
    • - Damages (evolving 2014) for data breach
    • - Non-Compliance (government)
21) With regards to “data security” breaches, who pays?
  1. Federal data center efficiency legislation required – passed the United States House of Representatives March 14, 2014
  2. Senator Menendez – New Jersey – initiates damages / liabilities / penalties associated with the “Target” issue.  Ongoing March 2014
  3. The United States reaction and planning regarding future “Mr. Snowden” leaks to Wikipedia.
    • - Who Pays?
    • - What are the damages? – financial? – security? – both?
    • - Rights of NSA
  4. If my personal data is compromised, what are the fines?  Who pays?
  5. Government outsource contracts – Amazon with the CIA according to 60 Minutes???
22) What is PUE and how does it impact data center considerations for 2014 and beyond?
Answer: Power Usage Effectiveness (PUE)

Total Power into Data Center (kw)
___________________________________________________________________

Computer Equipment Power Data Center (kw)


This is one (1) energy efficiency metric that should be planned for all data center projects.
23) What are the specific considerations for DCIM in a data center?
Answer:
  1. Mechanical systems (i.e. VFD’s, central plant)
  2. Temperature/humidity monitor
  3. Power monitoring
  4. CFD and static pressure monitor
  5. Hardware/platform management
  6. Network monitoring/management
24) What impact does ASHRAE 9.9 have on the operation of my data center?
Answer: Significant, the ASHRAE committee is increasing overall data center and equipment operating temperatures for energy efficiency.
25) How can I effectively manage high performance computing deployment in my data center?
Answer: Utilizing state of the art planning with CFD models.
26) What role does CFD models have in planning my data center? Specifically as it relates to containment solutions?
Answer: CFD (computational fluid dynamics) models have been becoming increasingly important in data center planning. Specifically, the CFD models reveal optimized energy efficiency solutions including containment systems.
27) Is high voltage AC/DC distribution (400v) a consideration for my data center either now or in the future?
Answer: High voltage (400v AC/DC) is a consideration in the planning of new data center facilities. This factor is all about efficiency and requires an analysis to assess the applicability.
28) What software applications are “candidates” for the cloud or co-location facilities?
Answer: Qualifying and quantifying the existing data center software applications in the various “tier” categories, is a critical step in the process of delivering an optimized energy efficiency data center hybrid solution. The process of analysis is called “candidacy” as defined by BRUNS-PAK business partner Cloudify.
29) How will flash technology impact my data center planning?
Answer: Flash technology of storage is just one (1) of many recent information technology announcements that have been made that is critical in understanding the future data center facility impacts.
30) How do I optimize my comprehensive data center short/long term plan?
Answer: Optimization is encompassed in the BRUNS-PAK data center “hybrid” process.
  • -Consulting
  • -Design/Engineering
  • -Construction/Commissioning
Provide in an independent vendor neutral fashion based on 35 years of data center experience.